Fresh. Modern. Shelf-ready.

Citra repositioned through visual identity, content direction, and social media architecture that could scale from concept to shelf.

Client

Citra

IndustryFMCG / Beverage

CategoryBeverage & Food

MetricShelf-ready visuals

The Challenge

Citra needed a fresh, modern identity and digital presence to stand out in a competitive FMCG market.

Our Approach

Defined a playful and modern visual direction.

Created AI-assisted and hand-crafted visual assets.

Built social-native content templates and lifestyle imagery.

Aligned packaging direction with digital brand consistency.

What We Delivered

Brand identity guidelines

Visual mood boards

Social media content suite

Product lifestyle imagery

Shelf-ready brand assets

Results

Unified brand presence across channels.

High-performing social media creative direction.

Retail-ready visual assets.

Content Produced

Social media graphics

Product lifestyle photos

Brand identity assets

Content templates

Visual Direction

Built as one system.

The work is planned as a connected stack: creative identity, original production, platform-ready content, and performance infrastructure.

Fresh and playful

Young vibrant palette

Shelf-appealing packaging direction

Social-native content style

Next Step

See how the brand scaled from concept to shelf.

Let's Engineer Your Brand System

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